Website development is an essential part of any business as the majority of customers (around 80%) are now found through various online channels and sources. In other words, not having a website is only practical for small businesses in small communities aiming for no more than a few dozen customers. Despite this, such companies could still use their websites to kickstart a rapid development process that would help them push beyond their limits and hence a company website is more or less a must for every business.

Web development services
As you can see, a corporate website can bring many benefits to any business, but developing one is a complex and complicated endeavor.

Website applications for companies
A business website can serve multiple purposes and serve a variety of internal and external functions to increase the success of your business. Internal functions refer to the actions that users take when they are already on the website, while external functions serve to bring customers to the website, i.e. H. they refer to how the website appears on other portals, e.g. B. search engines, appears.

Internal Business Functions
Internal business functions relate to how your corporate website presents information to users and guides them towards conversion, i.e. the moment when a user becomes a (potential) client by ordering something or contacting the company. This is achieved through the use of web design tools, such as content layouts, call-to-action elements, landing pages and many others. A quality website ensures that a potential client is easily able to find what he or she is searching for, and is then guided towards making a purchase or placing an order.

Another important function is to create a pleasant general user experience. A user is more likely to want to become a client if he/she enjoys the website in general. This is also linked to the fact that an abundance of interesting product-related information makes clients feel a lot more confident about their actions — they feel that in purchasing your product they are making a well-informed choice, which, again, increases the likelihood that they will actually want to buy it.

External business functions
A website’s external business functions relate to how potential clients are drawn to the site, before they have had a chance to see what it contains. This is a particularly important task, as if a client does not enter the website, he/she cannot use it to make a purchase or carry out any other kind of interaction. Websites achieve this goal by optimising their content in such a way that makes it visible to search engines and ensures that whatever the user sees is relevant and attention-grabbing, encouraging them to visit the site.

There are many additional ways to ensure that your company website attracts the interest of potential clients, most of which are linked to the amount of additional information displayed in search engines — maps with your address, illustrations from the website, a list of the site's sub-sections, etc. The more abundant this information, the more trustworthy the company looks; this is achieved by careful manipulation of the website’s content, so that search engines deem it worthy of such a detailed description.